The High Follower Fallacy

This really isn’t news but it’s nice to see more people talk about this problem:

Cha called her paper, “The Million Follower Fallacy,” a term that comes from work by Adi Avnit. Avnit posited that the number of followers of a Tweeter is largely meaningless, and Cha, after looking at data from all 52 million Twitter accounts (and, more closely, at the 6 million “active users”) seems to have proven Avnit right. “Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions,” she writes.

You can see this in our the Spinn3r Social Media Rank that we released a while back.

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