Award Me Stars

It’s been known for a while that many SEOs are using link bait to attract links to help them manipulate search engine rankings:

His non-operating, do-nothing program won 16 awards. Various cites labeled it “Certified 5-Star,” “Editor’s Pick,” and “Cool Discovery.” All of them, obviously, from sites that didn’t even bother to note the blatant name of the program, nor try to run it even once.

What’s going on? Brice surmises that the software sites award their top rating to everything submitted, in hopes that the software authors will boast of the awards on their own sites and link back to the aggregator sites — thus, raising the aggregator site’s rankings in search engines.

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