Google Sites Jumps the rel=nofollow Shark
Google has officially jumped the rel=nofollow shark.
Google Sites is live and every page on the site uses rel=nofollow.
I just created a sample site and linked to my blog only to be presented with the following HTML:
Is this the future of the web? Every URL is going to have rel=nofollow?
Google Sites isn’t alone. Google Finance uses rel=nofollow as does Google Code.
The rel=nofollow attribute is a cancer that’s destroying the link graph.
Every URL I create is going to be blocked from link based trust metrics like PageRank? That’s just dumb. I’d rather use another wiki system that doesn’t penalize my linking behavior.
I realize that your intention is to fight spam but you should pursue and algorithmic approach. Blacklisting the entire Internet is NOT the solution.
It’s clear by now that Google uses other metrics for page ranking (almost certainly including HTTP traffic monitoring by now) so this isn’t the end of the world.
Linking is the whole point of the Internet! Creating road blocks for EVERY LINK in the system is the antithesis of a free an open web!
Update 2: Ross Mayfield agrees:
I’m glad Kevin is saying nofollow is not the web (outside of the blogs and comments it was designed for) and in this world view you can only give Google Juice and it doesn’t give back. Such a view and action only favors those in a dominant network position.
Update 3: Mashable covers this in their Mashable Conversations podcast…