Ask’s Custom Hardware via Dell

Apparently, Ask is selling custom hardware to Ask tuned to run search applications:

“The box comes in at a much lower price because it only has the components that are required to support each application,” said Mark Stockford, the senior vice president of operations at the This customization capability on its industry standard servers has cut server power usage by 30%, he said.

I’ve been thinking about it over the last few months – I really want to buy machines at the rack level and NOT the machine level.

Possibly even by the quarter rack.

The biggest issue is the OS load I think. Dell and HP will come out and physically swap out your hardware but if the drives fails you basically need to start over.

PXE can solve this of course but that requires more setup time.

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