Yahoo Acquires BuzzTracker
Apparently, Yahoo has acquired BuzzTracker.
I guess the going price for a memetracker is $5M.
Of course you can read the full story on Tailrank and there’s LOTs of discussion about this all over the blogosphere including great posts from:
Back to BuzzTracker: Using its own technology, BuzzTracker creates “custom content feeds” automatically that aggregate news, blogs, reviews, discussions, video and audio. But to add a level of quality, it handpicks the 90,000 online content sources it uses.
Its motto is: “All the News the Buzz Approves.”
As BuzzTracker explains on its site: “Our goal has been to launch a news site that leverages the power of the ‘head of the long tail’ of the blogosphere to automatically generate news pages for a multitude of topics, both broad and narrow.”
Yahoo has a great product which Alan Warms will now be heading up (congrats!):
As part of the deal, Warms will become vice president and general manager of Yahoo News, which Moore said currently has an audience of 36 million unique visitors a month.
I am excited to announce that I am joining Yahoo! to run Yahoo! News (http://news.yahoo.com) as Vice President and General Manager. Yahoo! is also acquiring BuzzTracker.com and related technologies as well as bringing on all Participate Media staff.