Yahoo Acquires BuzzTracker

Apparently, Yahoo has acquired BuzzTracker.

This makes for the 4th memetracker acquisition including Newroo, The Personal Bee, Blogniscient, and now BuzzTracker.

I guess the going price for a memetracker is $5M.

Interesting that they only track 100k. Spinn3r/Tailrank is indexing north of 1M. More on that shortly….

Of course you can read the full story on Tailrank and there’s LOTs of discussion about this all over the blogosphere including great posts from:

All Things Digital:

Back to BuzzTracker: Using its own technology, BuzzTracker creates “custom content feeds” automatically that aggregate news, blogs, reviews, discussions, video and audio. But to add a level of quality, it handpicks the 90,000 online content sources it uses.

Its motto is: “All the News the Buzz Approves.”

As BuzzTracker explains on its site: “Our goal has been to launch a news site that leverages the power of the ‘head of the long tail’ of the blogosphere to automatically generate news pages for a multitude of topics, both broad and narrow.”

Yahoo has a great product which Alan Warms will now be heading up (congrats!):

As part of the deal, Warms will become vice president and general manager of Yahoo News, which Moore said currently has an audience of 36 million unique visitors a month.

Alan has more:

I am excited to announce that I am joining Yahoo! to run Yahoo! News (http://news.yahoo.com) as Vice President and General Manager. Yahoo! is also acquiring BuzzTracker.com and related technologies as well as bringing on all Participate Media staff.

More from Yahoo, Matthew Ingram, and Paid Content.



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