Killing Google Via Adsense

Nick and Greg are right. If you want to kill Google (not that this would be a good thing) you need to go after their air supply.

Google is doing this to Microsoft with their online office suite. Microsoft makes the bulk of their cash from MS Office and Google is trying to choke them here. Turn about is fair play and this would be a logical decision for Microsoft to launch a counterattack.

I think Microsoft could outlast Google here if they wanted. Advertisers and site owners would win in this war of attrition no matter who wins battle (Google or Microsoft).

You wouldn’t be able to take ALL their air away but you’d be able to take a significant chunk of their revenue. It would also take a few years to kick in since sites would have to convert from Adsense or Microsoft/Yahoo ads.


  1. Google is doing this to Microsoft with their online office suite. Microsoft makes the bulk of their cash from MS Office and Google is trying to choke them here.

    While individuals may be writing Thank You letters to Great Aunt Agatha, I presume the vast majority of Office license revenue comes from large, corporate sites.

    I think hell will freeze over before these hard-core Word/Excel/PPT/Outlook users choose to store corporate data on a Google server.

  2. burtonator

    Let’s factor in a corporation with 1k employees @ $400 per MS Office license.

    You think they’d rather part with $400k than worry about having corporate memo’s stored on Google’s servers?

  3. Andy C

    My company (a large company called Oracle with 70,000 employees) currently does.
    I’m not saying it’s right or sensible. However, if/when Google is 100% Office compatible, I suspect the corporate mindset will take a long time to change.

  4. burtonator

    The key word being currently…. if/when goffice can compete head to head with Office, Oracle can STOP giving $$ to MS, and documents can be saved locally, I’m sure they’d LOVE to have that extra $28M…..






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