Attensa is the FIRST Attention Based RSS Reader?

Attensa sent me a press release via email today which I found a bit upsetting:

Attensa Opens Free Public Beta of First Attention Driven RSS Reader

The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles are read. It automatically pulls the articles and feeds the reader finds to be most important to the top.

(emphasis mine)

This is just not true.

NewsMonster was the first RSS reader which added attention and reputation based article reprioritization. Rojo had this technology as well and so did SearchFox and Findory.

I’m sure it’s a cool product and wish them all the best but saying its the first is a bit overstating things.

Update: Ah. Ok. Scott in the comments noted that it it’s the first attention driven RSS reader for MS Outlook. Makes sense.

The subject line in my inbox was:

“Attensa Opens Free Public Beta of First Attention Driven RSS Reader”

but the press release title was:

“Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft® Outlook 2007”

hm.


  1. No need to be upset. The news release states right in the headline – Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft® Outlook® 2007

    I think that’s true.

    We certainly didn’t intend to state it’s the first attention based RSS reader. That wouldn’t be true.

    Let me know if this clears things up for you. And, thanks for keeping us on our toes.

    Scott






%d bloggers like this: