Yahoo Blog Search – Reports of my death have been greatly exaggerated

It looks like Yahoo might have killed blog search.

Yet if you do a search it returns results from blogs:

200608261603

Isn’t Lifehacker a blog? I think its even a blog by Scoble’s definition! Scoble blog == sclob?

This is the elephant in the blog search corner that Technorati doesn’t want to talk about. Most consumers just want to search. They don’t think about blogs. If you’re searching Google for ‘Firefox’ and the top result is from a blog and the second result is mozilla.org why would you not show the first result?

The trick is to ship a decent algorithm that can build a composite index. Google does a very good job using a sorting function that factors in both time and relevance. Rojo’s blog search back in the day (the version I implemented) did a pretty good job at this as well.


  1. The only blogs listed in the search results appear to be Gawker blogs; I believe Yahoo had some sort of content distribution deal with Gawker.

  2. Kevin,

    I disagree with ‘just want to search’ idea. There is a big problem with blogs in search results. Blogs are very different to regular web pages: they aggregate links differently and they have different topical variations. Consequently, they need different algorithms. Searching for a stream of content by an individual with expertise and passion regarding some topic is different from looking for a company selling kites.

    I believe that we are heading for a schism in which MSW (main stream web) search engines will start treating blogs separately, not inclusively (users don’t like to see search results and then get to a page which no longer contains the content, for example).

  3. This makes sense to me. News Search is for news. There are lots of specialized search indexes for things like job search, people search, product search, mobile search, video search, etc. Why put blog results in News Search?

    The funny thing is that Yahoo still has some blog results in its News index. For example, Search Engine Roundtable, a blog, shows up in a Yahoo News Search query for “Yahoo Search”. Results from Gawker blogs also show up in queries. So, maybe the more accurate statement is that Yahoo has removed most blog results from it’s News Search index.

    Google does the same thing, including a result from blog.searchenginewatch.com, …clearly a blog. MSN Search returned pure news results as far as I could tell.

    Don Dodge
    http://dondodge.typepad.com/the_next_big_thing/2006/08/yahoo_blog_sear.html

  4. Matthew:

    “Searching for a stream of content by an individual with expertise and passion
    regarding some topic is different from looking for a company selling kites.”

    Yes…. but most people who use search don’t look for “streams of content”.
    They mostly want to find a hit.

    For example check out this search for mysql blogs

    The first result is MySQL planet…

    “I believe that we are heading for a schism in which MSW (main stream web)
    search engines will start treating blogs separately, not inclusively”

    There *might* be a growing need for standalone blog search (maybe) but blogs
    will NEVER be removed from the mainstream index.

    “(users don’t like to see search results and then get to a page which no longer
    contains the content, for example).”

    Well thats assuming that the search engine isn’t using permalinks which would
    just be hella stupid. Technorati has been doing this for YEARS and I’m not sure
    why they can’t get their permalink detections algorithms fixed. Tailrank is
    still having a problem on a few edge cases but mostly because I haven’t had the
    time to finish it up.

    “This makes sense to me. News Search is for news. There are lots of specialized
    search indexes for things like job search, people search, product search, mobile
    search, video search, etc. Why put blog results in News Search?”

    Because blogs are news… Are you saying that a political blog which is breaking
    the Reuters photo scandal is NOT news? It took the MSM 24 hours to run this
    story.

    Granted… a lot of blogs are diary blogs but I’m not suggesting sites index
    these blogs. This is the philosophy Tailrank is taking.

  1. 1 Micro Persuasion

    Yahoo Kills Blog Search, New Feed Platform May Be Coming

    Yahoo has quietly killed its blog search engine, according to one report. I took a quick look at the Yahoo News site and have confirmed they did indeed remove the blog results from the right hand side of the page






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