AOL Thinks We’re Stupid

Want to kill your wife? Not a problem just use AOL search. Frightening stuff…

Here’s what really made me mad:

According to comScore Media Metrix, the AOL search network had 42.7 million unique visitors in May, so the total data set covered roughly 1.5% of May search users.

Excuse me? comScore Media Metrix? They only take a statistical sample of the Internet. Their data is calculated from 2M internet users under continuous measurement.

The best source of AOL’s traffic numbers for may would be – you guessed it – AOL!

Instead of telling us an accurate percentage of their May users (and reveal their real numbers) they just decided to use the comScore data.



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